It’s not easy to develop crisis plans, but with a set of underlying principles, your plans may flow out of that foundation in a very natural way.
After months of fighting it, you finally joined the “video marketing revolution” and developed an integrated social media campaign complete with a video marketing strategy. Congratulations for bravely implementing yet another social media trend! As a result, you are seeing some great ROI. The bad news is, according to The Wall Street Journal, Facebook’s video metrics were incorrect. “The […]
Without a PR firm to develop and implement a social media strategy, business owners are prone to make a few mistakes. Today, social media continues to be one of the most effective marketing tools. But used the wrong way, social media networking sites can have a negative impact on your business and could cause the company to lose its customer base. The following infographic from Bianchi Public Relations “Top Five Social Media Mistakes of Professional Service Firms” illustrates the potential damage.