Photo by Pixabay on Pexels.com
By Malkia “Kia” McLeod
Would you prefer to have a conversation about purchasing a new car with the international superstar Matt Mcconuaghey or the friendly mechanic Mary Smith? When it comes to influencer marketing, the answer is key to reaching your target audiences on social media.
Influencer marketing has become one of the most effective tactics in terms of “cutting through the clutter” and creating a community of brand advocates. The trend, however, for many brands is to use microinfluencers as brand ambassadors to engage their target audiences instead of the big name macroinfluencers or celebrities.
“People connect with microinfluencers because of their authenticity and honest perspective,” the Vice President of beauty brand partnerships at Influenster Laura Brinker told eMarketer. “They feel as if they are a person just like them. And with authenticity at the core of what brands desire, they’ve…
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