Facebook, Twitter, Google +, LinkedIn, WordPress and now Pinterest:
Like most PR professionals, my hands or shall I say my fingers are literally full with Facebook, Twitter, Google +, LinkedIn and WordPress. But with the entire world sharing everything on these sites – including your customers – there is no doubt that social media should play a critical role in any integrated communications plan. The problem, says Entrepreneur Media Inc. , is that every week a new type of social media site pops up.
“And as the number of social networking sites grows, so does the number of services created to measure, track and monitor those services,” said Entrepreneur Media Inc.
The latest platform to go viral is Pinterest. According to the site, Pinterest is a virtual Pinboard. In other words, users can organize and share anything that they find on the web such as wedding planning tips, home decorating ideas and cooking techniques. And there are some major brands taking advantage of this whole ‘communion like’ atmosphere. As a result, Pinterest is now driving more traffic than Google+, LinkedIn and MySpace combined.
Source: Social Media Today LLC
“In just two months, Pinterest has blown up and will likely be the ‘it’ social network of 2012,” said Regan Communications, Inc. “Communications consultant Shel Holtz recently confirmed there are now more than 50 million blog posts referencing or featuring Pinterest. Amazing.”
For the savvy PR professional interested in delving into the minds and most importantly the personal habits of their customers, Pinterest can be a huge benefit to your branding efforts. Charlie Elliott, content and creative strategist at Greenlight, and co-author of the guide, told MediaPost Communications that the content found in Pinterest is typically the sort of insight and intelligence a brand needs, but would need to go to great lengths to attain before tailoring its product offering to the tastes of its target audiences.
“Categories in the platform include Pinners you follow, Everything, Videos, Popular, and Gifts,” MediaPost Communications. “These categories will eventually provide fodder for ad targeting. Today, it’s a way to categorize pinnings, adding a pin from a URL or computer, or adding a new board, along with a user panel Settings, and Boards & Pins.”
Along the left rail, users can see how others have interacted with your pins, individual images that people post, and boards — themed areas where users collate a selection of similar Pins, followed by the most recent pins from people you follow, MediaPost Communications added.
In addition to all of the bells and whistles that Pinterest offers, the new platform also provides another wonderful opportunity for companies to listen to its customers.
Read more: Pinterest Best Practices For Search Marketers
Read more: 17 Pinterest stats to show your boss or client
Read more: 7 ways Pinterest can boost your SEO
Read more: 10 most followed brands on Pinterest