By now, each and every PR specialist should be incorporating social media into their integrated communications plans. After all, there are 140 million users on Twitter, 150 million on LinkedIn, 90 million on Google+ and 845 million on Facebook.
But despite the millions of potential customers circling the various platforms in search of fresh services, products or ideas, many PR specialists are still finding it difficult to develop and implement a sound social media strategy.
“I’m a big believer in creating and sharing meaningful content,” says Danni Snyder, co-founder and creative director at jewelry brand Dannijo told Mashable. “Over time, that is every brand’s best bet for creating and sustaining a following that will grow their business.”
In order to snag new customers into your social media web, while maintaining existing ones, savvy PR specialists must learn how-to “deliver the right messages to the right people at the right time.” Mashable — an online news site that covers digital culture, social media and technology— offers six ways to acquire new customers via social media.