“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
|Ralph Waldo Emerson quotes (American Poet, Lecturer and Essayist, 1803–1882)|
- Corporate reputations contributing a total of $3.19 trillion to market cap in the S&P500 alone.
- The US businesses with the most valuable reputations are Apple, Exxon Mobil and Chevron with a combined worth of $645B.
- On average, 26 percent of market cap of companies in the study can be attributed to corporate reputation.
According to Sandra Macleod, Group CEO of Echo Research, “The importance of a strong, well structured corporate reputation has long been beyond any doubt. From Echo’s over two decades of providing reputation research, we know that few CEOs would question whether or not it ranks among their company’s most important assets but at the same time they would struggle to say what it’s worth and more importantly, how it should be managed in order to maximize its value. We believe reputation valuation analytics fundamentally corrects that.”
Reputation Contribution, a measure of the proportion of a company’s market cap attributable to its reputation, averages 26 percent across the index of companies included in the study. Put another way, the corporate reputations of America’s largest public companies are currently underpinning investor confidence in companies’ ability to deliver the economic returns expected to the extent that they’re generating 26 percent of the total shareholder value.
Download the full report: Echo Research
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