Still not convinced that a strategic social media plan can help grow your business? Well there are over 800 small business owners who beg to differ. According to the Wall Street Journal and Vistage International, six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth.
In the survey, conducted online last month among businesses with less than $20 million in annual revenue, 41 percent of small business owners declared LinkedIn as the most valuable social marketing tool when it comes to interacting with both existing and potential customers.
Other key findings:
• Only three percent of 835 business owners surveyed said Twitter had the most potential to help their companies.
• Sixteen percent of business owners picked YouTube.
• Fourteen percent of business owners still believe Facebook provides the best bang for their marketing dollars.
As a professional-networking service, LinkedIn also helps small business owners with a variety of other functions such as generating leads to product development.