Approximately 90% of small businesses make the same mistake when it comes to social media campaigns – don’t worry, many large corporations, brands, public figures, and organizations are victims of the same faux pas. What is it? Simple, it’s treating your social media sight as if it is an old fashioned bulletin board.
What does that mean? Think about it. Imagine a bulletin board in your office. You and your colleagues post static notices on it with the expectation that people will somehow come across it and read what is posted. Who has access to this bulletin board? Well, mostly your employees but what about your patients, clients, and/or customers? How can they get access to information that is posted on a bulletin board that few people are aware of? How do you engage your audience?
If you visit the site of most small businesses, the majority of “likes” come…
View original post 197 more words