2 comments on “Social Media: A strategic approach, not just willy-nilly

  1. So when I speak I encourage the founders, the CEOs, or the leadership of the company, the ministry, or the organization to Twitter and Facebook under their own names and to do it as an
    organization too, but try to get as many links, I guess, or tentacles out there into the marketplace to try to bring people into your business. It’s all good. The benefit of the company will accrue to the
    individuals, and conversely the brand equity in the individuals will accrue to the company.

    Everybody is an ambassador for the company or the organization, and the organization ought to be serving the individuals into it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s