2 comments on “Social Media: A strategic approach, not just willy-nilly

  1. So when I speak I encourage the founders, the CEOs, or the leadership of the company, the ministry, or the organization to Twitter and Facebook under their own names and to do it as an
    organization too, but try to get as many links, I guess, or tentacles out there into the marketplace to try to bring people into your business. It’s all good. The benefit of the company will accrue to the
    individuals, and conversely the brand equity in the individuals will accrue to the company.

    Everybody is an ambassador for the company or the organization, and the organization ought to be serving the individuals into it.

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