This year is expected to be a golden one for social media marketing. After all, 2012 became the year of discovery for most businesses. According to Creotivo’s Infographic 100 Social Networking Statistics & Facts for 2012, 62 percent of marketers said that social media became one of the most important aspects to their marketing campaigns within the last six months.
And one of the most important lessons learned for many marketers in 2012 was that delivering online content can be the most cost-effective and time-effective part of the marketing mix. Over 70 percent of marketers saw an increase in web traffic after investing just six hours per week on social media.
Also in 2012, social media marketing for businesses became a necessity, not an option. Creotivo found 34 percent of medium and 27 percent of small businesses used social media to market their products and services last year.